Media, new media, Web consulting
Well-rounded new media professional with expertise in online content development, editorial management, community-building and partnership outreach in a 24/7 multi-site publishing environment.Diverse tasks ranged from significant site design and webmastering to feature writing, from staff management to business partnerships to targeted, multicultural outreach and promotions.
Services
SDIkeda.com service modules provide rapid, affordable planning, evaluation, promotions assistance, or hands-on page- and site-building specifically designed and priced for small businesses, non-profit and service organizations, and sole proprietors with as-needed consulting at various stages of developing online presence and outreach initiatives.
Capabilities
- Website Testing / Assessment / Reporting
- - Report on site structure, navigability, flow, ease of use, speeds, errors
- Report on site locate-ability, rankings on major search engines and indices
- Site content quality, presentation, timeliness, trouble-spots- Promotions Planning and Content Assistance
- - Research and identify potential partnerships, promotional outlets, add-on tools
- Check rankings on major search engines and indices
- Site content quality, presentation, timeliness, trouble-spots
- Site content planning, development, and provision- Workshops and Talks
- - Writing / crafting for the Web
- Basics of editing for the Web
- Defensive design assessment: Report on spammers, squatters, spoofers, vulnerabilities
- Search-engine optimization strategies
- Site channel packaging, promotions, sales affiliations, strategic alliancesSDIkeda.com - History and Philosophy
Starting as a one-man sideline business, SDIkeda.com has evolved into a richly varied referral network for experienced, independent providers of affordable solutions for an ever-expanding range of new media tasks. It initially began with a simple concept: sooner or later, everyone "needs" a "Web plumber".
The concept was based on very expensive, personal experience of being the client who purchased big-ticket Web consulting services only to find the results to be underwhelming -- with often extraneous bells-and-whistles, unmanageable site tools, constant expensive upgrades -- or sometimes even catastrophic. On the other hand, experience showed that cash-strapped small businesses and non-profits too often rely on amateurs, interns, friends of friends who have taken a crash-course in HTML but had little experience maintaining a site in a competitive environment.
SDIkeda.com intended to provide rapid, down-and-dirty media services in "modules" that were specifically designed and priced to suit small businesses, non-profit and service organizations, and sole proprietors with experienced professional advice or hands-on implementation help as-needed, and only as needed.
Projects have ranged from simple site research and planning tasks for startups, to complete builds of small business sites, to limited outreach campaigns using a variety of communications methods including email, audio recordings, teleconferencing, news media campaigns, and more. Over time, contacts increasingly focused on evaluations, presentations, and some on-site workshops and talks, and today, Ikeda takes on very few hands-on site-building projects. However, listed here are details of select past projects, and any inquiries are welcome.
Sample Projects
- IMDiversity.com Career Center & Multicultural Villages
- www.imdiversity.com
Joined company as editorial consultant in 1998 to develop the Asian-American channel for "Minorities' Job Bank," precursor to IMDiversity.com. The "Asian American Village" became the highest trafficked channel of expansive, multi-audience, multicultural Villages network. Went on to serve as network Editor-in-Chief, Director of Online Content for all company sites, then a company Vice President. Managed editorial staff, worked with third party serve and technology providers, developed projects directly for clients. Employer: IMDiversity, Inc.
Developed Asian American Village, highest-trafficked ethnic channel
Served as Editor-in-Chief, IMDiversity.com, twice named Yahoo! Internet Life's "Best Equal Opportunity Site"
Served as Director of Online Content for IMDiversity.com and The Black Collegian Online; led Editorial Dept. through company's rebranding, two server migrations
Served as VP Marketing & Community Outreach for IMDiversity, Inc.; increased site traffic, search engine rankings, partnerships, job bank usage, resume submissions, banner impressions
Provided leadership upon headquarters' emergency evacuation from New Orleans after Hurricane Katrina
Served as post-Katrina interim editor for The Black Collegian Magazine
For additional information, projects, friends and references, etc., find me on
- IMDiversity Employment Opportunity Network (EON)
- www.imdiversity.com/eon/
As VP, developed multicultural organization networking program to provide co-branded, diversity-oriented job search functionality and job-seeker tools to in-community media, Website publishers, and non-profit groups to drastically increase company's online resume database and promote royalty-free cooperative content sharing. Employer: IMDiversity, Inc.- Rennie-Peyton Consulting - London
- www.renniepeyton.com
In creating her first online home for the noted, workplace training expert and book author, our end-to-end services included site planning, domain management, hands-on site creation and webmastering, and beyond. Working with her agency, then planned content strategy for both populating the site, and for off-site placements to expand promotional reach of this U.K.-based consultant and public speaker to U.S. markets. Contracting Agency: Anthony Sarankin Media Services: anthony.sarankin (AT) virgin.net- Elk Run Enterprises - Viola, WI
- www.elkrun.net
Retained to help small business proprietor "take it the next level" by collecting existing marketing collateral from his previous offline and rudimentary, hobbyist-level efforts such as postings to AOL community areas and packaging into new site. Planned hosting and software purchases, implemented design and launch of small, self-managed web site for insurance business and hospitality businesses to support offline media and brochure promotions.- University of Wisconsin Center for International Education - Milwaukee
- www.uwm.edu/Dept/CIE/AOP/tech-conf3.html
Retained to create integrated online and print design scheme for international technology conference including promotional poster, brochure cover and Web materials. Built "mini-site" or channel for conference to be self-contained and uniquely styled, while liaising with staff to simultaneously ensure conformity with University's strict web accessibility and formatting guidelines, and delivered site for integration directly into existing department web site. Director: Patrice Petro, ppetro (AT) uwm.edu- Two Wheel Tango - Ann Arbor
- www.twowheeltango.com
Retained by marketing director to assess and report on usability issues for Ann Arbor retail shop's promotional web site, TwoWheelTango.com, in preparation for first design upgrade to existing business site. Director of Marketing: Frances Wang, fkwang (AT) aol.com- 80-20 Initiative - National P.A.C.
- www.80-20initiative.net
Conducted research and reported on MAPS-compliant e-mail outreach strategies for young political action organization whose mission to publicize political issues in presidential elections, and drive membership and fundraising online was featured as exemplary in the book, Click on Democracy. Also redesigned select informational pages and created co-branded jobs database search component for integration into Web site content areas.- APA Artist for Kerry - National
- artists.apaforkerry.com [now defunct]
With partners, planned and managed network of Web sites and tools to serve as promotional and communications infrastructure for high-pressure, grassroots multicultural media and voter education and mobilization campaign by coalition of individuals and organizations during 2004 national elections. Components integrated and managed included email database lists, text and audio blog channels for real-time news reporting and PSA recording, teleconferencing, recording and editing audio for Web streaming, and creation, publication and viral dissemination of content including PSAs, logistical voter information, op-eds and feature articles, broadcast media bookings, organized phone-banking, real-world rallies organizing, more.
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