New Media Content Development / Editorial Management / Web Site Design, Planning & Usability
info@sdikeda.com | www.sdikeda.com
New Media - Resume
Executive
Profile | Areas of Expertise | Career Progression
Education | Software | Publications | Additional
Well-rounded new media professional with track-record in effective planning, management, and implementation of online content creation, community building, and business development strategy at multi-site recruitment e-business and publishing company. Hands-on HTML and graphics creation; project and staff management; promotions and partnering activities. In-depth understanding of online marketing and editorial operations; virtual officing and remote staff management; start-up challenges; site design and usability; and multicultural niche marketing. Creative, award-winning author, educator, editor, designer, public speaker, and multicultural consultant featured in media, conferences, and presentations nationwide.
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Independent Web Consulting, Stewart David Ikeda, Spring 2001–Current
Provides rapid, affordable, kitchen-sink web site planning, design modeling, and promotions assistance to businesses and NPOs at various stages of web site development: from domain registration and hosting decisions to planning MAPS-compliant e-mail policies, from online retail product ordering to usability assessment and page correction, from graphics to strategic alliances. Client and project details appear in attached Portfolio.
Director of Online Content/Editor-in-Chief, iMinorities, Inc./IMDiversity.com, 1998-2001
- Created and implemented strategic plan for online community content development, staffing, budgeting, IT requirements, and partnering during company's transition from paper publishing to online publishing focus, two complete redesigns, successful financing round, and expansion. [IMDiversity.com: Where Careers, Opportunities, and Diversity Connect; Black Collegian Online; iMinorities, Inc. corporate doorway page]
- Oversaw comprehensive reconceptualization, planning, development, and management of editorial content areas for start-up diversity recruitment advertising job bank, creating models for extended network of seven distinctive, multicultural niche audience content sites. Resulted in increased traffic, user interactivity, enhanced editorial and content contributor pool, positioning for new revenue activity. [Asian-American Village Online]
- Spearheaded development of new partnership incentives and solicitation strategies, increasing number and quality of promotional/content trade relationships with government, nonprofit, educational, media, and professional networking organizations. Created new online and offline promotions vehicles that raised site traffic, brand recognition, partnership and contributor interest (newsletters; content, link, and job bank-trades; conference presentation materials; press release copy). Extended jobs database use to off-site locations, with extended by promotions by co-branding partners. [Job Partner samples] [Partner List sample]
Author, Educator, and Multicultural Consultant, 1993-1997
High-profile engagement in multiple areas related to the fields of writing, publishing, and education. Wrote, taught, lectured, and consulted on multiculturalism, diversity, civil rights, academia, arts, and publishing in publications, conferences, educational venues, and media outlets nationwide. Relevant Highlights:
- Publishing: Earned Hopwood Award, B&N Discover Great New Writers honors, and publisher nominations for Pulitzer Prize and National Book Award. Novel, What the Scarecrow Said (HarperCollins-Regan Books), given national promotions campaign with baseline dozen-city signing and media tour. Personally tripled number of appearances and secured additional media coverage through extensive e-mail, web site, and mailer promotions. Widely published in major literary media and anthologies including Yellow Light, Last Witnesses, Voices of the Xiled: the best stories by the best young writers in america. [sic] For more, see Literary section.
- Academia: Visiting Professor, Boston College, Dept. of English, 1997-1998; Lecturer, University of Wisconsin-Madison, Asian-American Studies Program, with Dept. of English, 1993-1996; Graduate Fellow T.A., University of Michigan-Ann Arbor, 1990-1992.
- Diversity: Delivered lectures, workshops, and panel presentations on: Workplace diversity, multicultural marketing, ethnic literature, multiracial experience, Asian-American culture and history, cultural sensitivity, civil liberties, and related topics. Contributor to multicultural section of middle and high school teacher's edition textbooks, college academic anthology, and other projects. Provided workplace diversity and recruitment consulting, seminars. See Diversity section for more detail.
Editor, University of Michigan Department of Physics, 1992-1993
Defined and created new staff position, Editor of Department Publications. Hired to revive regular publication of three defunct department magazines; oversaw content providers, editing, design, layout, desktop publishing, press-check, distribution. See Portfolio.
Miscellaneous Freelance Writing and Design, 1989-1993
Contracted as creative freelancer for a variety of publishing, advertising, and media projects while obtaining college and graduate degrees on scholarship. Relevant Highlights:
- Consulted on and wrote multicultural education materials for Prentice-Hall and Curriculum Concepts publishers.
- Reporting to Principal, designed conceptual illustrations, ad copy, scripts and storyboards for television and radio spots, and direct mailers for Database Marketing (DBM) Associates, Cambridge, MA, 1990, direct marketing and advertising agency.
M.F.A., University of Michigan, August 1992, English/Writing, Full Merit Fellowship
B.A., New York University, Gallatin College/Tisch School of the Arts, 1989, English/Writing
HTML: MS FrontPage; HTMLPro; Netscape; hand-coding; and passing familiarity with page creation on misc. WYSIWYGs (Dreamweaver, sharewares), text editors, and proprietary community site-building tools (AOL Hometown, Geocities, Netscape Business, Yahoo! Clubs, etc.)
Graphics: PaintShop Pro; Photoshop; MS Image Editor; Xara 3D; Expert Software 3D Creator; CorelDraw; MS PhotoDraw; misc. effects and animation apps.
Office: MS Office Suite; Acrobat
Browsers: MSIE; Netscape; AOL 4 & 5; @Home
Diagnostics and Reporting: Net Mechanic; various sales affiliate reporting apps
Extended listings of publications; television and radio writing; lectures and public appearances; organizational activities; freelance writing, design, and editorial work; multicultural and diversity consulting; and honors, grants, and awards are available upon request. Qualified references will be submitted upon request to stewartikeda @ sbcglobal.net.
